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Research papers

Measuring the complementary effects of online and offline media

Advertisers are increasingly integrating Internet advertising into their branding campaigns and engaging in research to help them understand how online and offline can be combined to create synergistic effects.Yahoo! and Dynamic Logic have partnered...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Jeffrey Graham, Michele Madansky
June 14, 2004
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Citation

Graham and Madansky (2004a, June 14). Measuring the complementary effects of online and offline media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-complementary-effects-of-online-and-offline-media